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What is a Google business profile?
Your Business Profile is a free resource that lets you manage how your business appears on Google Search and Google Maps.
It allows you to control the basic information of the business, share updates and special offers, showcase your products and services, post photos, display your menu, direct customers to online bookings, respond to reviews and much more.
Where does my Google business profile appear?
When you make a direct search for a business on Google, you'll often see a prominent feature (a sidebar on desktop and top results on mobile) displaying essential details like the business name, location, hours, a map view, and more, alongside the regular search results. This is the Google business profile.
For a more general search on Google of places to go, shops to buy from and services to use, you'll often see a prominent feature that lists top-ranked businesses, and the option to view further relevant businesses with a click of a button. These are the Google business profiles.
Why should I manage my Google business profile?
to assist Google understand your business and rank it higher for relevant results on Google Search and Google Maps
to bring in customers by providing updated, attractive and engaging information on the most widely used online platform
Learn More about our free Google Business Profile review service
Google is often the primary (and sometimes only) source of information potential customers rely on. In many cases, their needs are fulfilled directly within the Google Business Profile results, without visiting a website or social media page.
In fact, the three most trusted platforms for researching local businesses are Google Search (66%), Google Maps (45%), and a business’s own website (36%). This means your Google Business Profile is likely the first thing most people consider when deciding where to shop or visit.
How do I manage my Google business profile?
The first step is to claim and verify your Google business profile. Once you have successfully claimed the listing, then Google provides you with a dashboard with all the tools needed to manage how your business appears on Google. The dashboard also provides insights on how customers are finding your business on Google and what actions they are taking.
While claiming and optimising is an essential first step, the ongoing management of the Google business profile, with regular checks and updates, is the only way to get the maximum benefits of this free and essential online tool for your business.
Learn More about our Google Business Profile services
"Helping to create an effective Google business profile that ranks well for relevant searches, is a crucial way to assist businesses remain sustainable and grow. It democratises online searches and gives an opportunity to local businesses of any size, to establish an online presence, to be found, and to retain and attract customers."
- Niki Bilocca, MaltaStreets
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